Submitted by myhotmusic on Tue, 12/27/2011 - 17:31
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December 25th 2011 will go down in history as the day when the new model music industry finally arrived. The UK top ten features a young lad by the name of Alex Day, whose hit "Forever Yours" is arguably the most successful DIY music release in history. Forever Yours peaked at number 4 in the UK national pop charts beaten only by Millitary Wives (Decca), Little Mix (Syco) and Dominick The Donkey (Cinquenta Musica).
To be honest it has been here for a few years but critics dismissed its earlier successes as "not being repeatable", "not a bona fide chart hit" etc. Ever since Koopa stormed the pop charts in a blaze of publicity, the unsigned artist has grown from strength to strength, unfettered from the stuffy suits of the music industry and its bland same sounding hits. But in Alex Day the DIYers have a genuine hit to shout about, a record that will make everyone finally sit up and take notice, a formula, a strategy, a method that ANYONE can employ. It does not require a huge amount of money to break it but it does require time, cleverness and great content especially great music. Artists all over the world rejoice! The DIY method is here to stay!
Earlier in the year Rebecca Blacks' much maligned single Friday quietly notched over 100,000 sales and dented the lower regions of the charts. That record was a surprise hit in many respects but it did require the publicity machine to break it and whilst most people were laughing and trolling her, fans we quietly buyiing the single until it sold significantly and hit the lower bowels of the charts worldwise. In fact that was probably just about as much as an independently released single could achieve without the circus of traditional pop music promotion, without widespread radio play and without the backing of the majors.
But how did Alex Day do this? How did a young 22 year old crack the charts without the backing of any label? How did he do this all by himself? and more importantly what can we all learn from his experience?
Well the really short and simplistic answer is Youtube!
Since 2006 Alex Day has been posting regular videos on Youtube and with a few mates notched up a staggering number of subscribers. His video channel has nearly half a million subscribers who watch his videos regularly. Add to the mix a catchy and infectious record and a funny albeit cheap looking video and most important of all a carefully constructed campaign around a day called the Forever Day (18th December) backed by loyal fans.
His fans bought all the mixes of the singles which all add up to the overall sales and hey presto a top 5 hit. To say this idea was ingenious would be an understatement. Alex Day and the Nerimon Army have achieved what many labels could not achieve and make no mistake, the significance of this achievement shall reverberate throughout the record industry who must now hear the death knell sounding. Artists no longer need them to release their music, nor do they need them to market their music. By the way Alex didn't have to spend a penny, instead he spent a lot of time personally emailing all his fans and getting them to back the single.
Submitted by myhotmusic on Wed, 08/17/2011 - 16:14
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SuperHeavy is a group consisting of Mick Jagger, Joss Stone, Dave Stewart, Damian Marley, and A. R. Rahman. The group are set to showcase music from multiple genres including reggae, ballads and Indian music. Judging from the single "Miracle Worker" their album is going to be amazing. "Miracle Worker" is one of those songs that refreshes the mind and after a torrid week of riots and negative press, it is now time to dance and be full of positive vibes. Amen!
Submitted by myhotmusic on Wed, 08/17/2011 - 16:04
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The best song Amy Winehouse recorded (in my opinion). Poignant and sad at the same time but brilliant. From her second album "Back To Black" it was her lowest charting single from the album, peaking at number 46 on the UK Singles Chart and spending only 4 weeks on the UK top 100.
Submitted by myhotmusic on Wed, 08/17/2011 - 15:35
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It was Elvis' 3rd film and was released by MGM on October 30, 1957. Elvis plays "Vince Everett," an ex-convict working in the music industry, and a character analogous to Presley's then public image. After going to jail for a bar fight he did not start, Everett meets Hunk Houghton in prison, and the two men form a bond. Houghton, a washed-up country singer, teaches Everett to play an old guitar, and to sing a few songs. Upon his release, Everett lands work at night clubs, but not singing. He meets Peggy Van Alden, a record company talent scout, who allows Everett to record a song. They bring his demo to an executive at a small record label, who then records the exact arrangement with one of his established stars. The interesting angle from our point of view is that Everett and Van Alden then start their own label to bring Everett's records to the public, and fame, riches, and a film career ensue.
Submitted by myhotmusic on Wed, 08/17/2011 - 13:23
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After watching scenes from the London riots aka the Footlocker riots we thought that the yoof in England could learn a thing or two from DMSquared and his posse who live in a country where surviving each day is a genuine struggle for many. Instead of looting and burning their own neighbourhood they have remade a classic song and attempt to rally the youth to build the nation.
We have featured this song previously on Myhotmusic but it is such a good song and an example of the growing Naija Hiphop scene which should have a few crossover hits in the near future.
Submitted by myhotmusic on Wed, 08/17/2011 - 13:05
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She's arguably the most famous independent artist at the moment and I know some of you are wondering why she's even considered an artist. Her new single sans Ark Music has garnered over 23 million views and climbing. We think it's lost all the appeal of "Friday" and is a bit too obvious but fair play to her.
Submitted by myhotmusic on Wed, 08/17/2011 - 11:52
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This film is a celebration of filmmaking and the people behind the scene who make it happen. Utilizing steadicam for a one long take, BTS takes you on a ride through the process of making a film.
Click Here! For the ultimate No Budget Filmmaking Guide Book. Learn all the tips and tricks they never teach you in filmschool. You will be making your own movies soon enough.
