Not exactly new by any means but a significant article last year means greater opportunities for quailty content providers. Now that the internet gives advertisers a lot more accountability and greater means of tracking ad performance, it is time to shift the style of adverts online to a model that would take advantage of this. Music is going to be a vital part of this as would music videos and short movies or webisodes.
I joined Jango to test their capacity to promote indie bands and artists but from a user's point of view I found it fascinating in the sense that you create a radio station based on artists you like and you can hear all kinds of good stuff. One of the tracks that grabbed me was "Lullaby" by Chase Coy. It is truly beautiful acoustic music and that's saying a lot coming from me. Have a listen to it and let us know what you think.
