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Thursday, March 13, 2008
Gabriella Cilmi A New Generation of Hot Australian singers.
After many years of frankly not much to shout about, Australia is producing a crop of super talented chicks. First there is Gabriella Cilmi and of cours our very own Sesha, whose video "The Power of Love" is threatening to become the next big Youtube hit.
The future is bright for Australian pop. Gabriella's single "Sweet About Me", written with Xenomania who gave us the excellent Sugababes song "Someone In My Bed" is catchy and while it's not my favourite song on the album, I have found myself singing along to it and her vocal style is unique enough to penetrate your brain. She has been compared to Amy Winehouse and it's obvious why. However, she is young and doesn't yet have the mature vocal tones that Amy does. Gabriella should go out of her way to dispel the comparisons and by supporting Sugababes on their tour, I think she is making a big statement to distance herself from the "Amy Winehouse lite" tag.
On a wider point, regarding female Australian singers, Australia isn't reknowned for great Australian female pop stars. There's Kylie and well, Kylie. Stephanie McKintosh couldn't cut it, Kate Alexa is more 'bark' than 'bite' (although she is young and is growing as a singer), one of the problems of the past is a certain pop snobbery amongst musicians and singers. However this is changing and on the underground there are a lot of hot, good looking singers who with a bit of guidance and collaboration with the right writers and producers, will be able to rival the Sugababes, Girls Aloud, Natasha Bedingfield and Rihannas of this world.
All in All Gabriella is the start of a new generation of female Australian pop singers, with her super, delicious HOT MUSIC !
The Guy Hands revolution goes on at EMI who are now rumoured to be joining the independent collective AIM & WIN. What would this mean ? Well for a start EMI will become the largest and one of the most successful independent labels. It would also mean that AIM & WIN for that matter will benefit from a huge financial input which would also see EMI getting more clout and the independent sector will gain a serious amount of bargaining chips when negotiating with third parties. There will also be one less major. If Guy Hands succeeds with his plans to reinvent EMI, it will spell the end of the Major labels as we know it and the rise of the independents.
From April music fans will be able to stream the back catalogue of Sony/BMG for free at we7.com, with an advert in between each song. This is a compromise solution for both companies as We7 prefer fans to be able to download the tracks so as to wean them off the illegal p2p sites. However there are merits to a streaming only deal which at least offers labels and artists payment for the now ubiquitous free music on Youtube, Myspace and a host of other sites, most, dubious copycats. Users have the option of buying the download.
I think We7 are moving forward in a very good way and are showing the likes of Youtube and Myspace a thing or two. By having audio ads in between each song, advertisers are guaranteed that their message will be heard. I think as long as the entry point for the advertising is done "Google style" this could work in a huge way. Media companies, record companies, artists and everyone who advertises on radio would be jumping at the chance of advertising on We7.
I do think one thing is missing. This is the ability to offer incentives for sharing. If We7 allow fans to profit in the sharing of the music playlists as has been done successfully with www.revver.com and British company www.unrulymedia.com then you will see an explosion of shared playlists across the country and the globe. If We7 do this they will profit tremendously from doing so.
The UK is producing a lot of retro female singers. Apart from Amy Winehouse, there are: Adele, Gabriella Cilmi, and now Welsh singer/songwriter Duffy. Born Aimee Anne Duffy in June 1984 in Gwynedd, Duffy is being tipped as the modern day Dusty Springfield. I am not totally convinced by Duffy, I hate this completely fake 60s makeover that they have "forced on her". However, I acknowledge that she has a good voice, good songs and there is a lot of money being spent on her to break her so there is no doubt she will have a succesfull couple of albums but apart from that I am not sure. Tell us what you think.
