We7 signs with Sony/BMG (streaming only). My thoughts.
From April music fans will be able to stream the back catalogue of Sony/BMG for free at we7.com, with an advert in between each song. This is a compromise solution for both companies as We7 prefer fans to be able to download the tracks so as to wean them off the illegal p2p sites. However there are merits to a streaming only deal which at least offers labels and artists payment for the now ubiquitous free music on Youtube, Myspace and a host of other sites, most, dubious copycats. Users have the option of buying the download.I think We7 are moving forward in a very good way and are showing the likes of Youtube and Myspace a thing or two. By having audio ads in between each song, advertisers are guaranteed that their message will be heard. I think as long as the entry point for the advertising is done "Google style" this could work in a huge way. Media companies, record companies, artists and everyone who advertises on radio would be jumping at the chance of advertising on We7.
I do think one thing is missing. This is the ability to offer incentives for sharing. If We7 allow fans to profit in the sharing of the music playlists as has been done successfully with www.revver.com and British company www.unrulymedia.com then you will see an explosion of shared playlists across the country and the globe. If We7 do this they will profit tremendously from doing so.
posted by Myhotmusic @ 1:53 PM
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