Friday, January 18, 2008

How to have an iTunes hit the Youtube way.

Quietly and without an awful lot of fanfare, there are many independent artists who are selling thousands on iTunes. One such artist is Kelly who has sold 300,000 songs on iTunes. Yes folks, 300,000 songs. Now his video for the single "Shoes" has a total of 40 million views. Amazing. Now you can watch it for yourselves (below). How can you do the same well try the following:

1. Shoot A quirky (crap) video shot cheaply with a mate's DV camera.
2. Place a direct link to iTunes so that people can impulse buy it.
3. Mash up a mix with a popular hit song or do a cover.
4. Send it out to the media hyping it as a genuine internet hit.
5. Bank your money and ride around in a posh car.

40 million views to 300,000 sales sounds about right. But enough of that now watch the video for yourself.

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