Get your video online in 2008 and profit from it.

2007 was an interesting year for marketing online and for music it was a significant year. The top 4 viral videos of 2007 were all music related. The Evolution of Dance (78 million views) took the top spot and Avril Lavigne's "Girlfriend" was second (67 million views).

What does all this mean to you ? Let 2008 be the year of clever use of videos for marketing your music. How about a ripple release campaign along the following lines.

(Articles continues below Scotch Mist - A Film With Radiohead In It).



1. Create a 30 sec Video advert. You can just use stills, audio and a voiceover. Or perhaps video, audio and a voiceover. The voiceover is important as well as an overlay of your website.

2. Create a video EPK with a live version of the single. Maybe an acoustic version or a simple video. Lily Allen did this with LDN. At this point you could have a link to iTunes or a pre-order of the download or even limited release physical singles.

3. The official video once the track is released. All of these must be on a website you control as well as Youtube of course and you must promote using your own website and place prominent links on Youtube or other video sites you are using.

Videos also are very good SEO tools and are much cheaper than pay per click campaigns although combining the 2 is very important as an ad campaign can oil the wheels of your campaign.

2008 is going to be the year online video asserts itself over and above television especially amongst the youth. Marry this with any mobile content or service and you will find a vital new income stream. Thats all from me for today. Mrfuturistic!