2008. The birth of the 'service oriented' music major.

I gaze into the oracles and I can see the complete collapse of the current major labels and a birth of a new ethos amongst the labels emerging. This new ethos will be a more 'service oriented' major. Where providing their customers (artists and consumer alike) choice becomes the norm. A range of services will be introduced which will see Tunecore style distribution models, hire by the hour marketing services and of course a full 360 model should an artist opt for that. These changes will be forced on the majors who having realised that they are over bloated and cannot rely on the ever shrinking CD sales model. Individual digital sales suit a lean machine and the majors at the moment cannot compete. They still have a place, they still have relevance but now that Merlin have entered into the fray and the scales have come off their eyes the future of music isn't all doom and gloom. Or have I got it all wrong ?