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posted by Myhotmusic @ 6:48 PM >Comments: 0

Britney Spears Custody drama escalates.

Apparently emergency services, the Police, Ambulance and Fire dept have all turned up at Britney Spears' home to attend a family custody dispute. Surely Kevin & Britney have to come to an amicable solution for the sake of their children. This is not the right way to resolve this. Having said that, it does seem a little over the top for the Police, Ambulance and Fire Dept to show up. Britney despite her woes is riding high as far as her music is concerned with her latest single "Piece of Me" doing pretty well.

posted by Myhotmusic @ 6:34 PM >Comments: 0

Get your video online in 2008 and profit from it.

2007 was an interesting year for marketing online and for music it was a significant year. The top 4 viral videos of 2007 were all music related. The Evolution of Dance (78 million views) took the top spot and Avril Lavigne's "Girlfriend" was second (67 million views).

What does all this mean to you ? Let 2008 be the year of clever use of videos for marketing your music. How about a ripple release campaign along the following lines.

(Articles continues below Scotch Mist - A Film With Radiohead In It).



1. Create a 30 sec Video advert. You can just use stills, audio and a voiceover. Or perhaps video, audio and a voiceover. The voiceover is important as well as an overlay of your website.

2. Create a video EPK with a live version of the single. Maybe an acoustic version or a simple video. Lily Allen did this with LDN. At this point you could have a link to iTunes or a pre-order of the download or even limited release physical singles.

3. The official video once the track is released. All of these must be on a website you control as well as Youtube of course and you must promote using your own website and place prominent links on Youtube or other video sites you are using.

Videos also are very good SEO tools and are much cheaper than pay per click campaigns although combining the 2 is very important as an ad campaign can oil the wheels of your campaign.

2008 is going to be the year online video asserts itself over and above television especially amongst the youth. Marry this with any mobile content or service and you will find a vital new income stream. Thats all from me for today. Mrfuturistic!

posted by Myhotmusic @ 4:48 PM >Comments: 0

Myhotmusic Alert - Rick James "Taste"

He tragically died in 2004 but has left a gem of a track in my opinion in "Taste". Taken from the album "Deeper Still" which is a great blues and soul album in a world of crap r&b/hip hop dross. Hopefully radio stations will pick up on it and play it and other similar artists and begin to turn away this 'gansta' yoof music which has had a detrimental effect on the kids of today. Make love not war and Rick James' "Taste" will certainly put you in the mood for love.

posted by Myhotmusic @ 1:09 AM >Comments: 0

2008. The birth of the 'service oriented' music major.

I gaze into the oracles and I can see the complete collapse of the current major labels and a birth of a new ethos amongst the labels emerging. This new ethos will be a more 'service oriented' major. Where providing their customers (artists and consumer alike) choice becomes the norm. A range of services will be introduced which will see Tunecore style distribution models, hire by the hour marketing services and of course a full 360 model should an artist opt for that. These changes will be forced on the majors who having realised that they are over bloated and cannot rely on the ever shrinking CD sales model. Individual digital sales suit a lean machine and the majors at the moment cannot compete. They still have a place, they still have relevance but now that Merlin have entered into the fray and the scales have come off their eyes the future of music isn't all doom and gloom. Or have I got it all wrong ?

posted by Myhotmusic @ 12:46 AM >Comments: 0